Brand your buyer’s first step: Introducing lobby customization

Updated on
July 3, 2025

Reading time
2 min.

We’re excited to unveil a new, personalized lobby branding experience—giving you the power to fully align the very first screen your buyer sees with your brand identity.

When you invite a stakeholder to a Deal Room or Contract, they’ll be greeted with a lobby that represents your organization’s personality.

Storylane Storylane is a platform for creating and sharing interactive demos. Welcome to the future of interactive demos.

Make every touchpoint feel like you.

Learn how to customize your participant lobby, so every step of the buyer journey fits your branding.

🌟 What’s New?

Fully Brand Your Lobby
Your participant lobby—the gateway to the entire buyer experience—is now yours to customize. From logo to layout, you can tailor the look and feel to create a professional, cohesive first impression that’s unmistakably you.
Decoupled Lobby Settings for Greater Flexibility
Lobby design is no longer tied to your general branding theme, so you can create a cleaner, more intentional experience for buyers.
Modern Layout Options
Choose from updated layout styles to better reflect your brand’s tone and professionalism, whether it’s clean and minimal or rich and immersive.

🧭 Redesigned Branding Settings Page

To support this and future branding enhancements, we’ve also given the Branding tab in Settings a refresh:

Collapsible card layout for easier navigation
New color section for more precise brand styling
Structured for scalability as your branding needs grow

Managing your themes, logos, subdomains, email templates, and now lobby configurations has never been easier or more intuitive.

🎯 Why It Matters

First impressions matter. With this release, your brand is front and center from the moment a buyer enters the room. This update:

Completes the branded buyer journey by making the lobby a true extension of your visual identity.
Builds trust from the very first interaction with a sleek, brand-consistent experience.
Supports a seamless story across all touchpoints—emails, document views, meetings, and now, the lobby.

When every detail feels like it belongs to your brand, buyers know exactly who they’re doing business with.

🔒 Who Can Configure It?

Lobby branding is managed at the entity level, so only admins can update these settings. But the impact is felt company-wide—every sales rep benefits from a better buyer experience.

Your brand should shine at every touchpoint—starting with the very first one. With customizable lobby branding and a redesigned settings experience, you're fully equipped to make every interaction feel like your brand.