# Brand your buyer’s first step: Introducing lobby customization

Written by  
[Dan Johnson](/content/blog/author/dan-johnson/index.html)

Updated on  
July 3, 2025

Reading time  
2 min.

We’re excited to unveil a new, personalized lobby branding experience—giving you the power to fully align the very first screen your buyer sees with your brand identity.

When you invite a stakeholder to a Deal Room or Contract, they’ll be greeted with a lobby that represents your organization’s personality.

Storylane
Storylane is a platform for creating and sharing interactive demos. Welcome to the future of interactive demos.

## Make every touchpoint feel like _you_.

Learn how to customize your participant lobby, so every step of the buyer journey fits your branding.

## 🌟 What’s New?

- **Fully Brand Your Lobby**  
  Your participant lobby—the gateway to the entire buyer experience—is now yours to customize. From logo to layout, you can tailor the look and feel to create a professional, cohesive first impression that’s unmistakably you.
- **Decoupled Lobby Settings for Greater Flexibility**  
  Lobby design is no longer tied to your general branding theme, so you can create a cleaner, more intentional experience for buyers.
- **Modern Layout Options**  
  Choose from updated layout styles to better reflect your brand’s tone and professionalism, whether it’s clean and minimal or rich and immersive.

## 🧭 Redesigned Branding Settings Page

To support this and future branding enhancements, we’ve also given the Branding tab in Settings a refresh:

- Collapsible card layout for easier navigation
- New color section for more precise brand styling
- Structured for scalability as your branding needs grow

Managing your themes, logos, subdomains, email templates, and now lobby configurations has never been easier or more intuitive.

## 🎯 Why It Matters

First impressions matter. With this release, your brand is front and center from the moment a buyer enters the room. This update:

- **Completes the branded buyer journey** by making the lobby a true extension of your visual identity.
- **Builds trust from the very first interaction** with a sleek, brand-consistent experience.
- **Supports a seamless story across all touchpoints**—emails, document views, meetings, and now, the lobby.

When every detail feels like it belongs to your brand, buyers know exactly who they’re doing business with.

## 🔒 Who Can Configure It?

Lobby branding is managed at the entity level, so only admins can update these settings. But the impact is felt company-wide—every sales rep benefits from a better buyer experience.

Your brand should shine at every touchpoint—starting with the very first one. With customizable lobby branding and a redesigned settings experience, you're fully equipped to make every interaction feel like your brand.