11 Brilliant Sales Influencers You Must Follow in 2025
11 brilliant sales influencers you must follow in 2025
Written by Emőke Csoma
Updated on November 21, 2024
Reading time 13 min.
Being in sales is easy.
Succeeding in sales is tough.
If you’re not constantly learning and growing, you’ll quickly fall behind. Fortunately, there are a ton of brilliant sales influencers out there who can help you level up your game.
In this post, we'll introduce you to some of the best sales brains you should be following. These thought leaders will help you become more resilient, close more deals, build better relationships with your customers, and generally become a better salesperson.
The role of sales professionals will continue to grow over the next few years since sales is a fundamental component of every business. So much so that more than 15 million people work in the sales industry within the US alone. That’s about 5% of the total population! And that’s a lot of salespeople in need of inspiration and knowledge.
Where to find that inspiration and knowledge? Luckily, hundreds of sales influencers are active on social media, sharing their struggles and successes one post at a time.
To help you get started, we curated a list of 11 sales influencers you should start following ASAP. Read on to see which experts drive the most discussion around sales prospecting, diversity and inclusion, go-to-market strategies, and revenue growth.
- John Barrows
- Christina Brady
- Kyle Coleman
- Becc Holland
- Morgan J Ingram
- Larry Long Jr
- Samantha McKenna
- Ryan O’Hara
- Michelle Pietsch
- Josh Roth
- Amy Volas
1. John Barrows
Talks about:
- leadership
- cold calling
- prospecting
- sales development
Busy with:
- Founder and CEO of JBarrows Sales Training, providing sales training and consulting services to companies around the world, working with organizations like Salesforce, LinkedIn, Amazon, and Google
- Author of the children’s book “I Want To Be in Sales When I Grow Up”
- Host of the Make It Happen Mondays - B2B Sales Talk with John Barrows podcast
- Running the John Barrows sales blog, full of valuable tips and advice for sales professionals
John has been in the business for over 25 years and is among the top thought leaders in sales today. He started his sales career selling power tools and copiers with Xerox, then moved on to sales training, where he started his own firm JBarrows. He’s been the go-to sales trainer for tech companies like Dropbox, Salesforce, LinkedIn, and more. His world-class insights are invaluable for anyone looking to improve their selling skills.
2. Christina Brady
Talks about:
- equality
- women leaders
- diversity and inclusion
- sales leadership development
Busy with:
- Chief Strategy Officer (CSO) at Sales Assembly
- Co-Managing Director at VentureSCALE, an accelerator focused on helping B2B startups build sustainable sales
- Host of the Taking the Lead podcast, where she interviews top female leaders who are at the forefront of revenue teams
Christina has over 15 years of sales experience and has served as a leader for B2B tech companies. She’s passionate about building culture, coaching, and developing leaders and top-performing sales teams.
3. Kyle Coleman
Talks about:
- SDRs
- revenue
- personal brand
Busy with:
- Senior Vice President of Marketing at Clari
Kyle is a sales and marketing leader with a passion for people development. He frequently shares his reflections on sales and offers practical feedback on how to find success.
4. Becc Holland
Talks about:
- prospecting
- cold emails
- driving value
- sales messaging
Busy with:
- CEO & Founder of Flip the Script
- Co-Host of Top to Bottom podcast (with Keenan)
Becc helps others book more meetings and close more deals by improving their messaging, cadences, and workflows.
5. Morgan J. Ingram
Talks about:
- prospecting
- LinkedIn tips
- sales development
Busy with:
- Former Vice President, GTM Talent and Development at Sales Impact Academy
- Weekly Commi$h newsletter
- Co-Founder at Sales for the Culture
Morgan is known for his motivating approach to sales and is passionate about coaching sales teams to use the latest techniques for pipeline growth.
6. Larry Long Jr.
Talks about:
- mindset
- motivation
- networking
- personal brand
Busy with:
- CEO & Keynote Speaker/Emcee at LLJR Enterprise
- Host of Midweek Midday Motivational Minute
Larry has been coaching sales organizations for 15+ years, providing indispensable sales tips and motivation.
7. Samantha McKenna
Talks about:
- SDR
- SaaS
- Entrepreneurship
Busy with:
- Founder of #samsales consulting
Sam is an award-winning sales leader, known for her mission to positively impact the sales business.
8. Ryan O'Hara
Talks about:
- brand
- sales
- startups
- marketing
Busy with:
- Founder of Request For Meeting
Ryan is on a mission to change the way sellers and buyers work together, offering enthusiasm and humor in his approach to sales.
9. Michelle Pietsch
Talks about:
- Startups
- Go-to-market strategies
Busy with:
- Founding Partner at Minot Light Consulting
Michelle is known for helping modern startups build powerful, repeatable playbooks.
10. Josh Roth
Talks about:
- SDRs
- SaaS
- hiring
Busy with:
- Vice President of Commercial Sales at Lob
Josh has made over 100,000 cold calls and carried a $1M quota of new business revenue, offering valuable insights in sales leadership.
11. Amy Volas
Talks about:
- recruitment
- startups
- leadership
Busy with:
- Founder and CEO of Avenue Talent Partners
Amy has over $100m in revenue sold and is focused on helping startups hire executives without the cringe.
Final thoughts
While sales is a competitive landscape, it’s not always about beating the competition! There are a lot of professionals who are motivated to help others succeed and advance their careers. If you’re unsure where to begin, we recommend checking out and following these brilliant minds. The future of sales looks bright with these fantastic people spearheading the movement.
Experience may be the best teacher, but savvy sales influencers are the next best thing!