How Eldo cut contract turnaround by 3 days and increased conversion from 38% to 58%

GetAccept is the ideal contracting tool to simplify the daily life of sales teams.

Ambre Orsolle
Sales Operation Manager

At a glance

Eldo assists various players in the Home Improvement industry achieve growth. With a 7-in-1 solution, they help their clients to optimize every stage of their lifecycle.

All the tools are consolidated to digitize their communication and commercial management: online visibility, reviews, lead management, reporting, digital support.

Overview

Goals

• Automate admin work to shorten contract turnaround time and simplify signing.
• Improve commercial performance by attracting prospects more effectively.
• Adopt a simple, intuitive contracting tool that’s easy for reps to use.
• Track documents and use analytics to improve performance and efficiency.

Highlights

• Enabled reps to build proposals from branded, pre-prepared templates stored in HubSpot and customize them per opportunity.
• Used mandatory fields to ensure essential information is never missed.
• Provided real-time document tracking and analytics (opens, time spent, section-level attention) to guide next steps.
• Added automated reminders (including SMS) and on-the-go e-signature to speed up signing.
• Reduced contract turnaround time by 3 days and cut conversion time from 81 to 9 hours.

Solution

Dynamic proposals

With GetAccept, Eldo's reps can begin their document creation process with pre-prepared, branded templates that are housed directly in HubSpot.

These templates can be easily customized to each opportunity and the specific needs of the prospect. And thanks to mandatory fields that can be added to each template, no essential information is left out.

Document tracking

With GetAccept, Eldo's sales teams are alerted as soon as a contract is opened. Our platform's analytics data also means they know how long the recipient has viewed the document, and where they have spent the most time.

These insights are a significant advantage when it comes to taking the next best step with a buyer and making informed decisions.

Key indicators analysis

With a view of the conversion rate and closing time by team, it's easy to identify strengths and areas for improvement to reach sales goals more easily.

Automated reminders and on-the-go e-signature

GetAccept allows reps to configure automated reminders, including via SMS. Eldo considers this to be a key benefit of the tool because it means that clients can sign contracts, even when they're on-site.

Results

30% increase in conversion rate

3 day reduction in contract turnaround time

With GetAccept, Eldo's sales teams have seen a decrease in the time it takes to get a contract signed.

This has resulted in their contract turnaround time being reduced by an average of 3 days, with GetAccept analytics showing that their conversion time went from 81 to 9 hours.

They have also seen a 30% increase in their conversion rate since implementing GetAccept, going from 38% to 58%.