Content Analytics

Understand how buyers engage with pages, sections, and files inside your Deal Room.

November 25, 2025

Table of contents

• What You See in Content Analytics
• 1. Page & Section Breakdown
• Time spent
• Viewed by
• Visits
• Preview icon
• 2. Time Filters
• 3. Participant Filter
• 4. All Content Activity Summary
• 5. Most Visited Pages
• 6. Least Visited Pages
• How to Access Content Analytics
• When to Use Content Analytics

The Content tab gives you a detailed view of what participants are spending time on, which pages they revisit, and which content sections receive little or no attention.

This helps you identify what resonates, what needs improvement, and how engaged individual stakeholders really are.

What You See in Content Analytics

The Content tab shows a combination of page-by-page performance, time spent, viewers, visits, and file activity.

1. Page & Section Breakdown

Shows every page and subsection in your Deal Room, including embedded content.

For each page you’ll see:

Time spent

• How long participants viewed the page
• Blue bars visualize depth of attention
• Helps you identify content that buyers study carefully vs. skim

Viewed by

• Number of participants who viewed the page (e.g., 2/2)
• Green = high visibility
• Red = no visibility
• Helps you detect unseen sections that may block progress

Visits

• Total number of page visits
• Useful for understanding repeat viewing behavior

Preview icon

• Opens that page in a preview mode
• Helps you quickly inspect which content is performing well or poorly

2. Time Filters

Located at the top of the Content tab:

• All time
• Today
• Yesterday
• Custom (with calendar selector)

Filters update all page-level metrics instantly.

Use these filters to compare day-to-day activity or look back at key engagement periods.

3. Participant Filter

Use Filter by participant to see the content behavior of specific stakeholders.

This filter updates:

• Time spent
• Pages viewed
• Visits
• Most/least visited content
• Download activity

Perfect for identifying which decision-makers reviewed what.

4. All Content Activity Summary

At the top of the view, you’ll see:

• All page visits (total number)
• Total time spent in content
• Viewed by count (how many participants have viewed at least one page)

Use this for quick overall engagement benchmarking.

5. Most Visited Pages

Shows which content pages buyers visit most.

• Ranked by number of visits
• Time spent shown per page
• Helps you understand top areas of interest
• Click Content analytics → to view full breakdown

6. Least Visited Pages

Shows pages that receive little to no engagement.

• Visit count = 0 or low
• Time spent = 0 sec

Use this to spot overlooked pages that may require restructuring or buyer prompting.

How to Access Content Analytics

1. Open your Deal Room.
2. Click Analytics in the top navigation bar.
3. Select the Content tab.

When to Use Content Analytics

Use the Content tab when you want to:

• Validate whether buyers reviewed key proposal content
• Understand which pages drive the most interest
• Identify sections that may require support or explanation
• Personalize follow-ups based on what each stakeholder saw
• Measure the impact of new pages added to the room