# Introduction Section Overview

Overview of how the Introduction Section behaves in Deal Room templates and how it supports branding, personalization, and a consistent buyer experience.

December 10, 2025

## Table of contents

[1. Purpose of the Introduction Section](https://help.getaccept.com/en/articles/13106474-introduction-section-overview#h_87e1383f70)  
[2. Structural Behavior](https://help.getaccept.com/en/articles/13106474-introduction-section-overview#h_88f594f110)  
[3. Content Capabilities](https://help.getaccept.com/en/articles/13106474-introduction-section-overview#h_4e53c3bd86)  
[4. Personalization Behavior (Templates vs. Deal Rooms)](https://help.getaccept.com/en/articles/13106474-introduction-section-overview#h_fd0dcaffe8)  
[Template Level](https://help.getaccept.com/en/articles/13106474-introduction-section-overview#h_1b787b7ee4)  
[Deal Room Level (Reps)](https://help.getaccept.com/en/articles/13106474-introduction-section-overview#h_cee473aadd)  
[5. Sales Team Widget Behavior](https://help.getaccept.com/en/articles/13106474-introduction-section-overview#h_9ee9553e38)  
[6. Accessibility and Readability Considerations](https://help.getaccept.com/en/articles/13106474-introduction-section-overview#h_523f8db305)  
[7. Best Practices](https://help.getaccept.com/en/articles/13106474-introduction-section-overview#h_d97b0617d3)

The Introduction Section is a dedicated top-level section in a Deal Room that provides the first impression for buyers. It serves as a branded, contextual header that frames the entire buyer experience and sets expectations for the room’s purpose, tone, and content. The Introduction Section is highly visual, supports structured personalization, and plays a central role in shaping the buyer’s perception from the moment they enter the room.

## **1. Purpose of the Introduction Section**

The Introduction Section exists to:

- Establish immediate context for the buyer
- Deliver a clear, branded first impression
- Reinforce the value proposition before the buyer views deeper content
- Personalize the buying experience at the top of the room
- Highlight the seller’s team and key stakeholders

It functions as a narrative anchor for the room and is always displayed at the top.

## **2. Structural Behavior**

The Introduction Section behaves differently from normal sections:

- It is always positioned at the top of the Deal Room.
- It cannot be reordered or hidden.
- It can be enabled or disabled at the template level.
- When enabled, every room created from the template includes it by default.

The Introduction Section acts as the branded "header" of the buyer experience.

## **3. Content Capabilities**

The Introduction Section supports rich customization options, including:

**Background styling**
- Solid color backgrounds
- Custom background images

**Layout modes**
- Text only
- Media only
- Text + media combinations (left or right aligned)

**Media types**
- Images (PNG, JPG, transparent PNG)
- GIFs (including transparent animated GIFs)
- Videos (uploaded or recorded directly)

**Text content**
- Default welcome copy
- Fully formatted text
- Integrated merge tags for personalization

These elements together create a dynamic, branded introduction space that can adapt to different industries, buyer personas, or regions.

## **4. Personalization Behavior (Templates vs. Deal Rooms)**

### **Template Level**

Template owners define:
- Default layout and structure
- Background style
- Default messaging
- Merge tags
- Whether media elements appear
- Branding and theme guidelines

This ensures consistency across all Deal Rooms created from that template.

### **Deal Room Level (Reps)**

When using a template to generate a room, reps can:
- Add the buyer’s logo
- Personalize welcome text
- Upload custom videos or images
- Tailor messaging for specific opportunities
- Configure the Sales Team Widget to show relevant collaborators

This creates guided but flexible personalization that stays within the boundaries of the template design.

## **5. Sales Team Widget Behavior**

The Sales Team Widget is integrated into the Introduction Section and allows buyers to immediately see the team supporting them.

**Behavior includes:**
- Display of sender and selected collaborators
- Use of profile images for recognizability
- Dynamic visibility based on rep configuration
- Optional display controlled by template settings

The widget helps humanize the buying experience and clarifies points of contact.

## **6. Accessibility and Readability Considerations**

Text color, image selection, and layout play a critical role in ensuring the Introduction Section remains readable and visually aligned.

Key considerations:
- Choose high-contrast color combinations
- Avoid background images that interfere with text legibility
- Ensure animated media does not distract from core messaging

The Introduction Section should be visually engaging without sacrificing clarity.

## **7. Best Practices**
- Keep messaging concise and relevant to the buyer’s current stage.
- Use transparent PNGs or GIFs for seamless branding effects.
- Maintain internal consistency in layout across templates.
- Leverage merge tags for scalable personalization.
- Encourage reps to upload personalized introduction videos for high-value deals.
- Use the buyer logo upload to immediately contextualize the experience.
- Ensure the section aligns visually with the remainder of the room.